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Rising Inflation Creates a Rise in Opportunity for Private Label Beauty Innovation

“When designing private label products to compete against brand equivalents, matching fragrance aroma and intensity is key. Aromyx helps developers achieve this goal.” — Kristin Darnell It’s no secret that prices on everyday household goods have increased in recent months. The annual Consumer Price Index is at an all-time high, and the rate of inflation […]

Why Do Multisensory Interactions and Their Applications in Marketing Matter?

“The visual system is our most relied on sense to recognize objects around us; however, to fully experience our surroundings, we need our other senses, including hearing, touch, smell, and taste. Despite our constant use of these senses, little is known about the complex interactions between two or more sensory modalities.” — Sherry Aslanpour, Ph.D. […]

Replicating Today’s Palate for Tomorrow’s Changed World

“What are our goals for synthetic replication of flavors and aromas? Do we seek exact cloning of a naturally-occurring chemical? Or is it the creation of new compounds that deliver similar perception properties as their naturally-occurring original?” — Brad Meyer, Director of Automation Brad Meyer, Director of Automation, shares his expert commentary on the practice […]

Our Ability to Differentiate Smells

“Evolutionarily, these [smell and taste] are the oldest and seemingly, most primitive senses. However, we have yet to formulate a unifying theory about how they work, much less reproduce them in high fidelity in a VR-like environment.” — Ilya Kolb Ph.D.,Senior Project Manager Our Senior Project Manager, Ilya Kolb, shares his expert commentary on our […]